Web design agencies face a unique challenge: they build dozens or hundreds of palettes per year across different industries, brand personalities, and technical platforms. Ad-hoc color picking does not scale. A repeatable workflow does.
The Agency Palette Workflow
Step 1: Client discovery. Gather brand assets, competitor URLs, adjective lists (how should the brand feel?), and any existing color requirements. This takes 15 minutes in a kickoff call.
Step 2: Competitive extraction. Paste 3 to 5 competitor URLs into PaletteRx. Extract their palettes. This gives you the industry color landscape in minutes. Note what is overused (blue in finance, green in health) and where gaps exist for differentiation.
Step 3: Build in PaletteRx. Start with the client's primary (if specified) or a candidate based on discovery. Use Smart Suggestions to fill gaps. Run the five-step workflow: build, balance, WCAG, roles, export. This takes 10 to 15 minutes for a new palette.
Step 4: Client presentation. Use Live Preview to show the palette on the client's current site or a competitor's site. Walk through each role's purpose. This sells the palette as a system, not just swatches.
Step 5: Export and handoff. Export to the target platform (Bricks, ACSS, Elementor, theme.json, CSS Variables, Tailwind). Provide the JSON export as documentation. Hand off to development with zero ambiguity.
Why This Scales
Every project follows the same five steps. New team members learn the workflow once and apply it to every client. PaletteRx standardizes the validation (contrast, balance, completeness) so quality is consistent regardless of which designer builds the palette.