When a startup fundraises, investors review both the pitch deck and the website. If the deck uses one shade of blue and the website uses another, it signals inconsistency and lack of attention to detail. The palette should be identical across all materials.
From PaletteRx to Slides
Export your palette from PaletteRx as Generic JSON. This gives you exact hex values for every color. In PowerPoint, go to Design, then Colors, then Customize Colors. Enter your hex values for Accent 1 through Accent 6, and your light and dark bases for backgrounds and text. In Google Slides, add hex values to the custom color palette in the theme editor.
Slide Color Strategy
A pitch deck typically needs: a background color (your light base for most slides, your dark base for impact slides), a text color (your dark base on light, light base on dark), a primary accent for headings and key metrics (your primary), and a secondary accent for charts and supporting data (your supporting color).
Chart and Graph Colors
Pitch decks contain charts: revenue growth, market size, competitive positioning. Chart colors should come from your palette, ordered by visual importance. The most important data series uses your primary. Secondary series use your supporting color and muted variants. Never let Google Slides or PowerPoint auto-assign chart colors; they will not match your brand.
The Dark Slide Impact
One or two slides with a dark background (your dark base) with light text create dramatic emphasis. Use these for the most important statements: the ask, the key metric, or the closing statement. The contrast against the surrounding light slides makes these moments memorable.