Canva's Brand Kit (available on Pro and Teams plans) lets you save brand colors that appear in every color picker across all your designs. Instead of searching for that exact purple every time, you click your Brand Colors and it is there. PaletteRx ensures those saved colors are accessible, balanced, and role-defined.
Why Brand Kit Colors Matter
Without a Brand Kit, every Canva user on your team picks colors by memory or eyeballing hex codes. Slight variations accumulate: the Instagram post blue is different from the presentation blue is different from the flyer blue. Brand Kit eliminates this drift by making the official palette one click away.
Exporting from PaletteRx
Select Canva from the Design Tools section in PaletteRx's export step. The output provides a clean hex reference card with every color labeled by role. Canva's Brand Kit accepts standard hex codes, so the values paste directly.
Setting Up Brand Colors
In Canva, go to Brand Kit from the left sidebar (or Brand Hub on Teams). Under Brand Colors, click the "+" button to add a new color. Paste each hex value from PaletteRx. You can group colors by role: brand primaries, accent colors, and neutral bases.
Canva allows multiple palettes within a Brand Kit. Consider creating one palette for your core brand colors and a separate one for your background and neutral tones.
Using Brand Colors in Designs
Once saved, your brand colors appear at the top of every color picker in Canva. Text, backgrounds, shapes, frames, and elements all show your brand palette first, making it the path of least resistance for your team.