The PaletteRx Blog

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Getting Started

The Complete Color Workflow: From Brand Brief to Shipped Website

This is the complete color workflow in one place: from the first brand conversation through palette creation, design, development, and live deployment.

Color Theory

Web Color Trends in 2025: What Is Working and What Is Fading

Trends come and go, but understanding current directions helps you create palettes that feel modern without chasing fads that will date your design.

Getting Started

When to Break Color Rules: Creative Freedom Within Systems

A color system is a tool, not a cage. Understanding when and how to break the rules intentionally is what separates mechanical design from great design.

Tutorials

Color Strategy for Pricing Pages That Guide the Decision

Pricing pages are where color psychology meets business strategy. The recommended plan needs to be visually dominant without making other options feel bad.

Tutorials

Color Palettes for Tech Startups: Standing Out While Looking Professional

Tech startups face a tension: look innovative enough to feel exciting, but professional enough to feel trustworthy. Color is where this balance is struck.

Accessibility

Accessible Color Overlays on Hero Images and Backgrounds

Placing text over images is one of the hardest accessibility challenges in web design. The image is not uniform, so contrast varies across every pixel.

Accessibility

5 Common Contrast Myths That Lead Designers Astray

Misconceptions about contrast lead to both under-accessible and over-corrected designs. Here are the five most common myths and the reality behind each.

Design Systems

Working with Color in SVG Icons and Illustrations

Hardcoded colors in SVG icons break theming, dark mode, and hover states. Learn the techniques that make icons respond to your color system automatically.

Tutorials

Maintaining Color Consistency Across Social Media Platforms

Your website palette and social media presence should feel like the same brand. But each platform has different constraints on how color is displayed.

Tutorials

A/B Testing Colors: What to Test, How to Measure, and What to Skip

The internet is full of claims about 'the red button increased conversions 21%.' Here is what actually works, what does not, and how to run valid color tests.

Design Systems

Progressive Enhancement with Color: Supporting Older Browsers Gracefully

Modern CSS color features are powerful but not universal. Progressive enhancement lets you use them where supported while maintaining a solid baseline everywhere.

Tutorials

Color Palettes for Education and E-Learning Platforms

Educational platforms need a careful balance: colorful enough to engage students, calm enough for sustained learning, accessible across all ages and abilities.

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