The PaletteRx Blog

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Color Theory

Color in Typography: Beyond Black Text on White Backgrounds

Pure black text on pure white is technically maximum contrast, but it is not always the best choice for readability. Here is how to choose text and background colors thoughtfully.

Color Theory

OKLCH: The Future of Web Color Specification

HSL has served us well, but it has a flaw: it is not perceptually uniform. OKLCH fixes this, and CSS now supports it natively. Here is what that means for your palettes.

Accessibility

Designing Accessible Form Colors: Borders, Focus, and Error States

Forms are where accessibility failures hit hardest. Users cannot complete tasks if they cannot see input boundaries, focus states, or error messages clearly.

Tutorials

Color Palettes for Financial Services and Fintech

In financial services, color communicates security, stability, and competence. The wrong palette can undermine trust before a user reads a single word.

Tutorials

Color Palettes for Healthcare and Medical Websites

Healthcare design demands trust, calm, and clarity above all else. The color choices that work for a tech startup will fail in a medical context. Here is what works.

Color Theory

The CSS color-mix() Function: Dynamic Color Blending in the Browser

CSS color-mix() lets you create tints, shades, and hover states directly in your stylesheet. No preprocessor needed. Here is how it works with your palette.

Design Systems

Designing Color Palettes for SaaS Dashboards and Data Apps

Marketing sites need 6 to 10 colors. Dashboards need 15 to 20. Data states, chart colors, alerts, and interactive states all demand careful color planning.

Tutorials

Color Strategy for Ecommerce: Palettes That Drive Sales

Ecommerce has unique color requirements: products must be the visual star, CTAs must pop without being aggressive, and trust signals must be instantly readable.

Color Theory

How to Choose Brand Colors from Scratch: A Founder's Guide

Starting a brand from zero? Choosing colors is not about personal preference. It is about audience, industry context, emotional goals, and standing out from competitors.

Getting Started

PaletteRx vs. Adobe Color: Different Tools for Different Problems

Adobe Color and PaletteRx solve different problems at different stages. Understanding the distinction helps you use the right tool at the right time.

Getting Started

10 Common Color Palette Mistakes and How to Avoid Them

After reviewing thousands of palettes, these are the ten mistakes that come up most often. Each is easy to make and straightforward to fix.

Design Systems

Documenting Your Color Palette: What to Include and How to Share It

A palette without documentation is a palette that will be ignored. Documentation is what transforms hex codes into a usable, enforceable design system.

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