The PaletteRx Blog

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Accessibility

Color Design for Healthcare Patient Portals and Medical Interfaces

Patient portals display lab results, medication lists, and appointment details to users who may be anxious or unwell. Every color decision affects comprehension and trust.

Tutorials

Color Strategy for Ecommerce Product Pages That Convert

The product page is where browsing becomes buying. Every color choice either builds confidence toward purchase or introduces friction that kills the sale.

Accessibility

WCAG Levels A, AA, and AAA: Which One Should You Target?

WCAG has three levels: A (minimum), AA (standard), and AAA (enhanced). Most organizations should target AA for color, but AAA is achievable and worth pursuing.

WordPress

Setting Up Color Variables in Bricks Builder with PaletteRx

Bricks Builder is one of the most popular WordPress builders for professional developers. PaletteRx's Bricks JSON export imports directly into Bricks' variable system.

Accessibility

Designing Palettes for Both Light and Dark Mode: A Practical Guide

Dark mode is expected by users. But maintaining two completely separate palettes doubles your work. The smart approach: one palette with mode-aware application.

Getting Started

Why Your Brand Needs a Color System, Not Just a List of Colors

Your brand guide has five hex values on page 12. That is a color list, not a color system. The difference determines whether your brand looks consistent or chaotic.

Color Theory

Color Harmony Rules: A Complete Guide to Pleasing Combinations

Why do certain colors look good together? Color harmony theory provides the mathematical answer. These rules are the foundation of every well-built palette.

Accessibility

WCAG Explained Simply: What Web Designers Actually Need to Know

WCAG sounds intimidating. It is actually a straightforward set of rules that boil down to: make sure people can see your content and interact with your controls.

Getting Started

How Many Colors Does Your Palette Actually Need?

The answer is not 'as many as possible.' Most websites need 6 to 10 colors total, including neutrals. Going beyond 12 usually creates more problems than it solves.

Getting Started

Getting Started with PaletteRx: Your First Palette in 5 Steps

PaletteRx turns palette creation from a guessing game into an engineering process. Here is a complete walkthrough of the five-step workflow from empty canvas to export.

Color Theory

The Hue-Saturation-Lightness Triangle: Navigating Color Space

Every color has three dimensions: hue (what color), saturation (how vivid), and lightness (how bright). Mastering these three controls gives you precise command over any color.

Color Theory

Saturation in Web Design: From Muted Elegance to Vivid Energy

High saturation screams. Low saturation whispers. The saturation level of your palette is one of the strongest signals of brand personality and audience targeting.

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